Hilarious Example of Why to Do Marketing Research

You can learn from anything if you are paying attention: this just in from The Muse (aka Vicki) from a Food TV program, Food Finds I think. (I may have a couple of details off but the big picture is accurate.)

There's a restaurant/bar in Norfolk, VA. that is near an Air Force base. Since there are frequent fly-overs, which are quite loud, they decided to use the situation to their advantage. The idea was to have a night when there would be a drink special whenever a fly-over occurred. Sounds like a great marketing idea, huh?

What they didn't know was that on the night in question the airbase was having maneuvers. Almost never-ending fly-overs! They sold a lot of drinks that night. (I'm falling down laughing at the image of the poor bar-keep trying to keep up with the demand.) Didn't make much money but wow, what a story!!