Coach's Notes: Five Essential Points When Making Your Introductions

There are five key points that you need to communicate in any introduction of yourself and your business to someone when networking:

1. Who you work with
2. The problems they have and the impact of those problems
3. What they have tried to do to fix the problem that does not work, meaning, they still have the problem
   
4. Your unique solution and why it works
5. What people experience when that problem is removed

You can cover all five points in under one minute.

A mistake that people frequently make is that their introduction is too broad and general. The thinking is that if you paint a broad enough picture people will be able to see the huge universe of people you could work with and the myriad benefits you provide.

It just doesn't work that way.

People respond to specificity, not generalities. Imagine sending someone to the pantry to "get something good" versus "get the glass jar on the 2nd shelf with the blue and yellow label that is full of red spaghetti sauce".

Which do you think is likely to get you what you want?

When you give people the whole universe to look at they zone out. They can't do anything with it. When you give them something very specific they will be able to help you.

Question on this post? Email me or just comment below.